They have done well in a world of retail that is dominated by the Amazon. Amazon is estimated to control about 20% of online fashion sales in the United States alone. Fabletics has still pulled through to be a top selling online fashion company. How have they done it? Fabletics achieved success in online fashion sales by creating a solid plan. They sell products for less than some athletic brands. They asked the big name actress Kate Hudson to be a co-founder and an ambassador of sorts of the athletic fashion brand. It also helped them to create a repeat business model by offering a VIP membership program.
Athletic brands have begun to sell products for perhaps more than what it is really worth. Fabletics dumped out that idea. The founders decided to create products with high-quality fabrics. They were able to grow the company by selling online. This way they didn’t have to pay for rent or pay retail workers. Fabletics is now in the process of opening a few brick and mortar stores across the country.
Kate Hudson is an actress who is well known for her iconic roles in Almost Famous and How to Lose a Guy in 10 Days. She was asked to be a co-founder by the other Fabletics co-founders: Adam Goldenberg and Don Ressler. She heartedly agreed because she liked that the company had affordable and beautiful active wear for women of all sizes. Kate Hudson is additionally really into her fitness routine.
The method of creating repeat business used to rely on excellent customer service and perfect products. In today’s world where people can shop for products from any store. The Fabletics company realized they had to up their repeat business game to get long term customers. They decided to create a VIP membership option. This VIP membership allows customers to buy a full outfit for $49.95 a month. The membership is always able to be canceled. The helpful customer service will help you cancel your membership easily. Consumers may even skip a month if they so wish. Shoppers may shop as a guest first. This way they can wear the Fabletics clothing and decide if they wish to join as a member. Shopping as a guest means you have to buy an outfit for the regular price though.