The voters for End Citizens United are reached with online ads. In fact, this is why End Citizens United has been one of the highest spending groups during 2016 Elections. It has also been among the top ones in the Senate races in Hampshire, Nevada, besides Missouri along with North Carolina. End Citizens United needed to cut through all this and reach the persuadable voters. For this, it required a perfect advertising strategy that could grab attention. This is where Mothership Strategies stepped in to help in creating an advertising program online that was driven by data. This enabled End Citizens United to play effectively in such a competitive race in America.
This led to over 26 million voters having watched an End Citizens United ad online before the Election Day. These were spread over 6 states. This is a strategy that worked as it reached selected voting audiences all across screens and various other devices. It made history. Catherine Cortez Masto became the first Latina to get elected to U.S. Senate. She won in Nevada.
This also helped Maggie Hassan to unseat Kelly Ayotte. This was in New Hampshire. Basically End Citizens United was able to take out the guesswork and engage voters in all these states. This is done through better targeting as well as innovative placements. Hence content is created while keeping this kind of digital audience in focus. This is about looking past the television model and be able to grab the voter’s attention. This is done with a view to delivering messages that would make an impact on them.
It is this success of Mothership Strategies led program that propelled End Citizens United to raise another $600,000 for all its endorsed candidates. It is these totally committed candidates who work towards meaningful finance reform.
And Mothership Strategies has helped End Citizens United to launch Fight For Reforms. This is a new project that is at state-level. It works toward meaningful finance reform which is done at local level. It was through the support of End Citizens United that ballot initiatives related to finance have been passed in 2 states.
It took only 16 months for End Citizens United to create an impact at the local as well as federal levels. This helped to build up a broader as well as a deeper coalition of activists who worked together towards meaningful finance reform. And Mothership Strategies helped them all along as the digital partner.
Hence they have made use of technology in a big way to reach their objective of contacting their target audience. The impact of this effort is clearly visible to all. It is obvious that such scales were impossible to reach otherwise.