At a meeting with a group of 20 journalists the latest member of the Sirotsky family to head the RBS Group as President, Eduardo Sirotsky Meltzer, answered a series of questions about his life, the RBS Group, and the future of the media industry as a whole. Better known as Duda Melzer, the new RBS President has been looking to create a more transparent leadership for the company in the mold of the world’s leading technology companies, such as Google.
The founder of the RBS Group had not permitted any of his descendants to simply embark on a career at RBS without gathering some form of life experiences; in the interview of Duda Meltzer the new RBS President revealed his grandfather had insisted any child in the family study and work outside Brazil if they wished to one day hold a major position with the RBS Group.
One area of great interest for Duda Meltzer has been the issues the media industry around the world has been facing as the new media options of social media and Websites has made it difficult for traditional media companies to continue to be a success. The problems facing the media industry in Brazil and around the world are not unknown by Duda Meltzer, but the Harvard School of Business graduate believes the new technologies available in the world offer an opportunity for success to be brought to the RBS Group in the future.
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