At a meeting with a group of 20 journalists the latest member of the Sirotsky family to head the RBS Group as President, Eduardo Sirotsky Meltzer, answered a series of questions about his life, the RBS Group, and the future of the media industry as a whole. Better known as Duda Melzer, the new RBS President has been looking to create a more transparent leadership for the company in the mold of the world’s leading technology companies, such as Google.
The founder of the RBS Group had not permitted any of his descendants to simply embark on a career at RBS without gathering some form of life experiences; in the interview of Duda Meltzer the new RBS President revealed his grandfather had insisted any child in the family study and work outside Brazil if they wished to one day hold a major position with the RBS Group.
One area of great interest for Duda Meltzer has been the issues the media industry around the world has been facing as the new media options of social media and Websites has made it difficult for traditional media companies to continue to be a success. The problems facing the media industry in Brazil and around the world are not unknown by Duda Meltzer, but the Harvard School of Business graduate believes the new technologies available in the world offer an opportunity for success to be brought to the RBS Group in the future.
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Duda Melzer and family invest in startups with their side company known as e.Bricks Ventures. There are new companies in Brazil that need money to operate, and Duda Melzer’s family owns one off the largest communications companies in South America. They clearly have the money needed to help these companies, and that is why they started e.Bricks Ventures.
RBS Group is unique in that it is owned by a large family that already has a business. These venture capital firms are usually started by people who are out of the public eye, but Duda Melzer has been right in the public eye because he just became the CEO of RBS Group. RBS Group is one of the larger communications companies on the continent, and it connects people all over Brazil.
Someone who uses a phone, cell phone or the Internet in Brazil is familiar with the Melzer family because they are using products the Melzers created. Duda Melzer has made some public appearances to talk about how he plans to make his company more modern. He has been asked time and again about how the communications business is changing, and he is taking a more relaxed approach to the industry. He is confident in the investments his family will make with e.Bricks Ventures, and he knows that more customers will appear as Brazil modernizes.
The beauty of e.Bricks Ventures and RBS Group as partners is that one creates customer for the other. There are technology products that could be created by startups, and e.Bricks can help pay for these companies to work. RBS Group will keep people talking to each other while they are working on their ideas, and Duda Melzer will keep both companies afloat. He has prepared his whole life for this moment, and now he takes over the pride of the Melzer family.
Duda Melzer assume posição de Nelson Sirotsky na direção do Grupo RBS