The success of any advertisement is solely dependent on the creativity and ability of the advert to capture prospective clients through addressing their needs and offering a workable solution, through the product being advertised. This has and continues to be the major driving force of the Brazilian advertising industry. Today, Brazil boasts of having the most creative advertising industry. This is evidenced by the numerous companies eg; American express, Honda, Unilever; outsourcing the expertise of Brazilian citizens.
José Henrique is one of those individuals solely responsible for the growth of the advertising industry in Brazil. Henrique graduated from PUC Campinas, started his career in 1989. Full of Business ideas while lacking financial muscle, Henrique sought employment and landed it at the Standard Ogivly where he worked in the capacity of an editor. Henrique met Erh Ray while working at the Talent & Leo, upon exposing ideas the brainchild of what is today known as the Borghierh advertising agency.
2006 was an iconic year for the advertising agency, having lacked financial help from credit giving institutions, Jose sought to bring in Lowe as a partner, thus creating Borghi Lowe. This partnership offered the much needed financial muscle, since then then the advertising agency grew like a wild fire, receiving numerous accolades.In a bid to conquer the global advertising industry, Borghi Lowe has recently partnered with Mullen and Lowe agency giving it new name Mullen Lowe. Jose Borghi and Andre Lowe serve in the capacities of CEO’s in the company. Jose who is a firm believer in hard work has his sights set on making the advertising agency the best agency in the world.
Jose Borghi is the founder and CEO of Mullen Lowe Agency, a leading advertising firm in Brazil. He gains credit from creating some of the most influential promotional pieces that rattle the whole of the commercial marketing industry in Brazil. Among his greatest creations is the Mammals of Parmalat that featured children singing unforgettable jingles while dressed like stuffed animals.
Jose Borghi’s career was born during his high school days. The opportunity came after he accepted an offer from his sister to attend a show at Castro Neves Theater. The show entailed display of commercials organized by Cannes Worldwide Festival of Imagination where winners received golden lion awards. The performance created a burning desire and inspiration in Jose Borghi that he decided to follow the path of commercial advertising.
Borghi was born in Presidente Prudente and attained professional qualifications from PUC-Campinas. After his graduation, he joined Standart Ogilvy group nurturing his creativity and performance gaining credit for his contribution. Later, he partnered with Erh Ray and created a new advertising agency named BorghiErh. With no financiers, the duo worked hard and offered services to clients whose satisfaction gave the new outfit fame and success.
In 2006, BorghiErh won recognition of Lowe partnering to form the new ad agency, Borghi Lowe. With continued success, the advertising agency attracted the attention of Mullen Group who sought partnership. The new merger created the current Mullen Lowe a leading Brazilian advertising agency. Jose Borghi rose to be a co-CEO of the new agency alongside Andre Gomes.
Mullen Lowe advertising agency has risen with time to be a leading domestic and international player. Numerous awards including the Cannes Lions that inspired Jose Borghi are among the illustrations of the agency’s success. The firm wins contracts from major international brands among them Fiat, Delta Airlines and Asia Motors among others and more information click here.
More visit: http://www.ecp.org.br/revista/entrevista/julho
If you are looking for an expert to help you advertise or promote your business to the Brazilian audience, get in touch with Jose Henrique Borghi right away.
A reputable advertising or marketing agency takes the time to develop and carry out the right advertising campaign for clients.
Jose Henrique Borghi is one of the brightest minds in business promotion and advertising and has successfully guided numerous business owners and organizations to success. Jose Henrique Borghi is fully committed to helping clients achieve significant returns on their investment through successful advertising campaigns.
Advertising is an essential aspect of running a profitable business and any company or marketer that doesn’t take this serious is surely going to have a hard time succeeding. It is through effective advertising that you can reach a large audience and compel them to respond to your offer and learn more about Borghi.
If you are successful in getting them to take the action that you desire, you will reach your business goal. If you fail to get potential customers to respond favorable, then you will not have a chance to make it and Borghi’s lacrosse camp.
As an experienced advertising professional and entrepreneur, José Henrique Borghi has the skill and resources to meet the needs of clients and implement a successful advertising campaign. José Henrique Borghi is well versed in a wide variety of business promotion and advertising techniques and strives to ensure the satisfaction of his clients. He conducts market research and plans marketing strategies that appeal to his client’s potential customers and more information click here.
Jose Henrique Borghi is a reliable advertising service provider and he has strategies that work perfectly to help clients promote their business and increase revenue. He can review your business objectives and work closely with you to craft the right advertising message for your offer.