What We Can Learn from Bobby Kotick: The Call of Duty Endowment.
The video game industry is one of the most popular industries in the world, with companies like Activision Blizzard, Electronic Arts, and Take-Two Interactive being some of the top names in gaming. Activision has been leading the charge in explosive growth in recent years while other giants have lagged.
The Call of Duty Endowment is a nonprofit organization established in honor of Bobby Kotick’s father. It works to better American communities by supporting education, youth development, and health care initiatives. What can we learn from Bobby Kotick about how to grow your business? Read on to find out.
What is the Call of Duty Endowment?
The Call of Duty Endowment (CoDOE) was created by Bobby Kotick, the CEO of Activision Blizzard, in honor of his father’s memory. In honor of his father’s memory, the code is dedicated to improving the lives of people living in communities across America. This charitable organization works to support education, youth development, and health care initiatives to enhance the quality of life for the less fortunate.
Bobby Kotick’s Career and The Call of Duty Endowment
Kotick, the co-founder and former CEO of Activision, started his career in 1985 at a small company, BMG Music Entertainment. He spent the next five years working on BMG’s music catalog and then joined Blizzard Entertainment as its vice president of marketing in 1988. Kotick was also responsible for organizing Blizzard’s first national tour and worked on creating World of Warcraft.
In 1998 Kotick left Blizzard to found Activision with his brother David and had the following vision: “Our goal is to become a consumer brand.”
Kotick has managed to accomplish some pretty incredible things over the past 30 years. As we mentioned earlier, the company he started 30 years ago has grown into a global powerhouse that employs more than 5,600 people.
Bobby Kotick is one of the most successful video game developers globally. He founded Activision Blizzard, Inc. in 1987 and became CEO in 1997. He is responsible for some of the most popular games like Call of Duty, Starcraft, and the recently launched Destiny.